When a baby is choking somewhere inside the winding cobblestoned streets of Jerusalem’s Old City, or in any Israeli neighborhood, locals powering motorcycles with ambulance gear give help before the paramedics arrive. This is thanks to Israel’s one-of-a-kind volunteer emergency response organizationUnited Hatzalah .
To maximize response time, Hatzalah contracted local developers to create a smartphone app to help deploy volunteers closest to the emergency –– or to send mission alerts to doctors with certain specialties.
Now this app has been turned into a company with profits. Israel’s NowForce is today a powerful application that can turn a dozen or more smartphones into an emergency response fleet.
NowForce turns your smartphone into an emergency call center.
“You could say that United Hatzalah was our first customer,” says Julie Zuckerman, VP of marketing. “If you see the TEDMED Talk by the United Hatzalah founder Eli Beer, he says that the three reasons for his organization’s success are ambucycles, volunteers and our technology,” she tells ISRAEL21c.